Spatial Experience as an Interface of Communication: Flagship Store Design

Abstract

The concept of 'experience', which is redefined and positioned in search of a solution to the social needs of the 20th century, has a privileged value in the work of creative disciplines. Nature of the experience has a personal attribution caused the subject to relate to identities and became the basic dynamics of brand strategies in communication between design and user. In order to evaluate the experience spatially, the retail design area with a rich content was chosen as a sample; only part of the extensive study with a larger sampling is included here. Multi-channel design content in this area requires the interior architect to expand his perspective to analyze the relationship between space and experience. Retail design is a design area that is updated daily by nature, almost as the determinant of today's lifestyles. It is also known that interdisciplinary study models are used effectively in order to maintain up-to-date and dominance in this field. The role of interior architect in retail design has a unifying activity. At this point, it has been found important to read the identity-brand-experience interaction in the field of interior design, to understand the current attitude of today’s retail design and to predict the future. The aim of the study is to examine today's flagship store designs, which have a critical importance in the field of retail, in terms of spatial experience design; is to reveal the design criteria related to the subject and to evaluate the space experience made over a sample store.