Analyzing Indian cafes through social media: Spatial attributes and user perceptions of third places
Keywords:
Indian cafes, Third place, Spatial attributes, User perceptions, InstagramAbstract
In the evolving landscape of urban public places, cafes have emerged as significant third places, providing social, cultural, and functional value to users. They are the places where people socialize, relax, and engage in various activities, making them critical to understanding urban life. This research analyses Indian urban cafes through social media platforms, particularly Instagram, as a primary research tool. It aims to analyze how spatial qualities—such as design, layout, and ambiance—impact user experiences and interactions. By analyzing images, posts, and comments related to 100 cafes across India, the key spatial attributes that influence user engagement and satisfaction as well as shape their perceptions. The research employs a quantitative approach that allows for structured and data-driven insights, providing statistical validation to the outcome. By analyzing the collected data, the spatial attributes that resonate most with users and understand how these interactions reflect broader trends in urban design and social behavior in Indian metropolitan cities. This study highlights the importance of these key attributes in creating places that meet the changing preferences of a digitally connected society and gives readers a better understanding of their geographical and cultural context.
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