Gamification of museum experience through digital technologies
Keywords:
Museology, Gamification, Museum Experience, Digital Interactive Technologies, Digital Sensory ToolsAbstract
The increasing diversity of digital technologies is transforming the visitor experience in contemporary museum spaces, as in many other areas. Museums have become multi-layered, experience-oriented spaces that connect digital and physical space with new media art, digitalization, and information communication technologies. The interactive nature of games offers methods to increase the user-oriented experience in museum spaces. This study aims to examine the gamification of museum experience with the support of digital technological tools. The research holistically reveals the contributions of digital technologies to the gamification of museum experience through field research, observation, and literature review, using the cumulative case study method from qualitative research methods. For that purpose, the study discusses the digitalization process of museums with its historical stages and researches the relationship between museum experience and technology through a comprehensive literature review. Furthermore, gamification applications in museums have been examined with examples. As a result, the study concludes that inclusive, entertaining, interactive, and educational implementations encourage active participation using digital technologies such as digital sensory tools, location-based storytelling, crowd-sourced data, virtual galleries, accessible venues, and social networks gamify the museum experience.
References
Aytaçlı, B. (2012). Durum çalışmasına ayrıntılı bir bakış. Adnan Menderes Üniversitesi Eğitim Fakültesi Eğitim Bilimleri Dergisi, 3(1), 1-9.
Back, J., Bedwell, B., Benford, S., Eklund, L., Løvlie, A. S. & Preston, W., Rajkowska, P., Ryding, K., Spence, J., Thorn, E. C., Waern, A. & Wray, T. (2018). GIFT: Hybrid museum experiences through gifting and play. In CEUR Workshop Proceedings, 2235(4), 31-40.
Bautista, S. S. (2013). Museums in the digital age: Changing meanings of place, community, and culture. Altamira Press.
Beale, K. (Ed.) (2011). Museums at play – games, interaction and learning. MuseumsEtc.
Bedford, L. (2014). The art of museum exhibitions: How story and imagination create aesthetic experiences. Routledge.
Bedno, J., & Bedno, E. (1999). Museum exhibitions: Past imperfect, future tense. Museum News the American Association of Museums, 78(5), 38-49. http://mps.uchicago.edu/docs/articles/Past%20Imperfect,%20Future%20Tense.pdf
Black, M. & Hein, G. E. (2003). You’re taking us where? Reaction and response to a guided art museum fieldtrip. In Maria Xanthoudaki, Les Tickle & Veronica Sekules (Eds.) Researching visual arts education in museums and galleries. Kluwer Publishers.
Bonacini, E. & Giaccone, S. C. (2021). Gamification and cultural institutions in cultural heritage promotion: a successful example from Italy. Cultural Trends, 31(1), 3-22. https://doi.org/10.1080/09548963.2021.1910490
Chae, G., Park, J., Park, J., Yeo, W.S., Shi, C. (2016). Linking and clustering artworks using social tags: Revitalizing crowd-sourced ınformation on cultural collections. Journal of the Assocition for Information Science and Technology, 67(4), 885-889.
Chang, E. (2006). Interactive experiences and contextual learning in museums. Studies in Art Education a Journal of Issues and Research, 47(2), 170-186.
Çetin, Ö., Erbay, F. (2021). Gamification practices in museums, Journal of Tourismology, 7(2), 265-276. https://doi.org/10.26650/jot.2021.7.2.1017009
European Commission. (2018). Innovation & cultural herritage conference report, s8. https://ec.europa.eu/info/sites/default/files/conferences/ki-02-18-531-en-n.pdf (19.12.2021).
Epler, P. (2019). Types of case studies. In A. Baron & K. McNeal (Ed.) Case study methodology in higher education, p.20-46. IGI Global. https://doi.org/10.4018/978-1-5225-9429-1
Falk, J., H., & Dierking, L. D. (1992). The museum experience. Whalesback Books.
Falk, J., H., & Dierking, L. D. (2000). Learning from museums: Visitor experiences and the making of meaning. Altamira Press.
Falk, J. H., & Dierking, L. D. (2012). The museum experience revisited. Routledge.
Geismar, H. (2018). Museum object lessons for the digital age. UCL Press.
Giannini, T., & Bowen, J. P. (2019). Museums and digitalism, In Tula Giannini, Jonathan P. Bowen (Eds.) Museums and Digital Culture New Perspectives and Research, Springer. 27-46. https://doi.org/10.1007/978-3-319-97457-6_2
Glass, N. R. (1997). Theory and practice in the experience of art: John Dewey and the Barnes Foundation. The Journal of Aesthetic Education, 31(3), 91-105.
Hamari, J., Koivisto, J., & Sarsa, H. (2014). Does gamification work? - A literature review of empirical studies on gamification. 47th Hawaii International Conference on System Sciences, IEEE, p.3025-3034.
Hein, H. (2006). Public art: Thinking museums differently. Altamira Press.
Hooper-Greenhill, E. (1999). The educational role of the museum. Routledge.
Kocsis, A., & Kenderdine, S. (2014). I sho u: An innovative method for museum visitor evaluation. In Herminia Din, Stewen Wu (Eds.). Digital heritage and culture: Strategy and implementation. World Scientific Publishing.
Koleva, B., Spence, J., Benford, S., Kwon, H., Schnädelbach, H., Thorn, E., Preston, W., Hazzard, A., Greenhalgh, C., Adams, M., Row Farr, J., Tandavanitj, N., Angus, A. & Lane, G. (2020). Designing hybrid gifts. ACM Transactions on Computer-Human Interaction, 27(5), 37, 1–33. https://doi.org/10.1145/3398193
Liu, S., & Idris, Z. M. (2018). Constructing a framework of user experience for museum based on gamification and service design. MATEC Web of Conferences, 176, 04007. https://doi.org/10.1051/matecconf/201817604007
Løvlie, A. S., Ryding, K., Spence, J., Rajkowska, P., Waern, A., Wray, T., Benford, S., Preston, W. & Clare-Thorn, E. (2021). Playing games with Tito: Designing hybrid museum experiences for critical play. Journal on Computing and Cultural Heritage, 14(2), Article 16. https://doi.org/10.1145/3446620
McDermott, I. (2021). Synthaisthesia. Ian McDermott. http://www.ian-mcd.com/synthaisthesia (13.01.2022).
Merriam-Webster dictionary. (2021). Experience. Merriam-Webster dictionary. https://www.merriam-webster.com/dictionary/experience (16.05.2022).
Morrison, J. (2021). Hybrid museums: enhancing visitor experiences. Calvium. https://calvium.com/hybrid-museums-enhancing-visitor-experiences/ (13.01.2022).
O’Gorman, K., & Harris, S. (2014). Mastering gamification: Customer engagement in 30 days. Impackt Publishing.
Pallasmaa, J. (2011). The embodied image imagination and imagery in architecture. John Wiley & Sons Ltd. Publication.
Parry, R. (2007). Recoding the museum: Digital heritage and the technologies of change. Routledge.
Parry, R. (2010). Digital heritage and the rise of theory in museum computing. In Ross Parry (Ed.). Museums in a Digital Age. Routledge.
Parry, R. (2013). The end of the beginning: Normativity in the post digital museum. Museum Worlds, 1(1), 24-39.
Petit, O., Velasco, C., Spence, C. (2019). Digital sensory marketing: Integrating new technologies into multisensory online experience. Journal of Interactive Marketing, 45(2019), 42-61.
Pine, B. J., & Gilmore, J. H. (1998). Welcome to the experience economy. Harvard Business Review, July–August 1998, 97-105. http://enlillebid.dk/mmd/wp-content/uploads/2012/03/Welcome-to-the-Experience-Economy-Pine-and-Gilmore.pdf
Spence, J., Darzentas, D. P., Huang, Y., Cameron, H.R., Beestin, E. & Benford. S. (2020). VRtefacts: Performative substitutional reality with museum objects. Proceedings of the 2020 ACM Designing Interactive Systems Conference. Association for Computing Machinery, New York, NY, USA, 627-640. https://doi.org/10.1145/3357236.3395459
Tallon, L. (2019). Foreword. In Tula Giannini, Jonathan P. Bowen (Eds.), Museums and digital culture new perspectives and research. Springer.
Tuan, Y. F. (1977). Space and place: The perspective of experience. University of Minnesota Press.
Vergo, P. (1989). (Ed.) The new museology. Reaktion Books.
Walker, K. (2008). Structuring visitor participation. In Loic Tallon & Kevin Walker (Eds.), Digital technologies and the museum experience: Handheld guides and other media. Altamira Press.
Wang, M., Baptista Nunes, M. (2020). A design research approach for IoT gamification of museum visiting experiences, 19th European Conference on Research Methodology for Business & Management Studies, ECRM 2020, 309-318. https://doi.org/10.34190/erm.20.048
Williams, D. (1987). A brief history of museum computerization. In Ross Parry (Ed.), Museums in a digital age. Routledge, 15-21.
Downloads
Published
Issue
Section
License
Copyright (c) 2022 IDA: International Design and Art Journal
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
IDA: International Design and Art Journal is an open-access academic journal. All publishing rights of the accepted articles are deemed to assign to IDA: International Design and Art Journal. Articles can not be published and copied anywhere, and can not be used without reference.
IDA: International Design and Art Journal is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
